According to recent news, Apple is employing several strategies to expand its presence in the Chinese market. These strategies include:

1. Ramping up expansion for its services in China: Apple is reportedly in talks with China Mobile, the world's largest wireless telephone company, to roll out Apple TV+ in China. If the deal is struck, Apple TV+ would be the first U.S. streaming service to be available in China.

2. Offering rare promotions of key product lines: Apple has been lowering prices of its iPhone 15 series in China ahead of major holidays, such as the Chinese New Year. Additionally, Apple's official store at Alibaba Group's Tmall platform launched a limited-time discounting campaign, offering discounts up to RMB2,050 (US$318) on iPhone 15 Pro Max, iPhone 15 Pro, iPhone 15, and iPhone 15 Plus(1)(5).

3. Increasing its number of China-based suppliers and manufacturing sites: In 2023, Apple increased its number of China-based suppliers and manufacturing sites, reducing its reliance on suppliers from Taiwan, the U.S., Japan, and South Korea.

4. Deepening its involvement with China while expanding production in Southeast Asia and India: Apple is balancing political pressures and business needs by deepening its involvement with China while expanding production in other regions(5).

5. Opening new stores and revamping existing ones: Apple is discussing opening 15 new stores across the Asia-Pacific region through 2027 and aiming for six revamped or relocated stores in the region(1). This shows Apple's commitment to building its brand in growth markets like China.