Recent data shows that in 2022, nearly 60% of flower consumers in China fell within the age range of 27-39. Additionally, 16.3% of flower consumers were 26 years old or younger, while 24.3% were over the age of 40. These statistics clearly indicate a diverse consumer base.

Furthermore, data indicate that approximately 50% of consumers who buy flowers online do so 3-5 times a year, with the proportion of female consumers going up significantly.  

With the increasing acceptance of the idea of incorporating flowers into daily life, the growth rate of daily expenditure on flowers is rapidly accelerating, leading to a gradual rise in its proportion. In 2022, daily flower consumption as a percentage of total daily expenditure reached 28.4%, and it is projected to increase to 44.2% by 2026.