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Li Auto Vows Not to Focus on Affordable EVs in Five Years

By  admin  Feb 28, 2024, 10:55 p.m. ET

If Li Auto were able to take one-third of the segment in China for family users by 2030, it would generate total more than RMB 1 trillion, and if one takes into account of overseas by 2030, this market will create a business close to the revenue of all iPhones sold worldwide combined.1

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Credit:Visual China

In the coming five years, Li Auto has no plans to launch any vehicles below the RMB 200,000 price point, because the segment priced more than RMB 200,000 is a “huge gold mine we think we've only mined a very, very small portion”, said the president Ma Donghui at an earnings conference. Ma noted if Li Auto were able to take one-third of the segment in China for family users by 2030, even if it only focused on the market, it would generate total more than RMB 1 trillion, and if one takes into account of overseas by 2030, this market will create a business close to the revenue of all iPhones sold worldwide combined. That’s why Li Auto would like to focus exclusively on the over RMB200,000 segment globally and feels there is no need to distract itselfat this point, Ma said. He added Li Auto’s strategy is to continue to dive deep into this market, create a brand, and expand its market share.

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